The Last Week vol 11

vol 11

The Last Week vol 11

Getting Familiar with 3D UI

Using VR in events is not just about technology. It is also about business goals. What are the business objectives that need to be addressed using VR?

Making the most of your time is the key. It is vital to understand what you will be doing and create the best project plan, within the program's time, financial, and resource constraints. Based on the type of user, HEART is a metric developed by Google ventures to plan out any UX project. The goals, signals and metrics are mapped out for each of the HEART metrics.

E.g. Happiness :

  • goal - let users explore.
  • signal - pop-ups to direct people/ audio prompts
  • metric - be able to explore all areas present in the VR space 

The HEART metric

The framework is a kind of a UX metric evaluation that is divided into 5 categories:

1. Happiness: User satisfaction polls, app user ratings, and the net promoter score are all common ways to gauge happiness.

2. Engagement: A variety of factors can be used to assess engagement:

  • Visits per user week
  • Session length
  • Key action

3. Adoption: The number of new users over time or the percentage of consumers that use a new feature.

4. Retention: Retention refers to retaining current customers for a certain time. Things with long-term utility can be kept indefinitely.

5. Task success: The success of a probe is driven by things such as;

  • Efficiency: the precision and thoroughness with which users attain their objectives.
  • Effectiveness: Spending time and money to achieve precise and accurate results.
  • Error rate: It is the proportion of erroneous data units to all data units transferred.

The HEART framework can be used to improve a particular app feature or an entire product.


Your user's brain in 3D

VR can activate the user’s imagination. Remember that the first 30-second window is the opportunity to connect with the user. Within those 30 secs, we can pique their interest and get them to imagine things that they would never perhaps have imagined on their own.
As a result, the first thing we need to know about our users' brains is that multimodal interactions win.  We know that a human should use a combination of sensory systems, not all of them; this is what we call multimodal.

Humans can use the following as input:

  • Voice
  • Gaze
  • Gesture

In the next edition, we will cover ways to design UI for VR using the inputs mentioned above.




Mondelez GAM Awards 2022

Tagglabs along with BOI Exp successfully delivered Mondelez Branch GAM Awards 2022 for East And South Zones on 17th & 19th January '22.

Tagglabs managed the entire experience, ensuring that the event narrative was conveyed in every detail. We created a custom website with features such as a login page, selfie area, lobby video, walkthrough animation, and an auditorium with chat and emoticons where the event was broadcasted live to keep our target audience engaged.

The EMCEE, interacted live  with the participants via our Mumbai office's chroma studio setup, where we combined his footage with the participants who were live from different parts of the country via Teams. Finally, we linked the performance of Nandy Sisters via zoom, making the event more engaging and fascinating for the audience.



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