Virtual Fundraisers are non-profit events hosted online to raise funds for a specific cause. Instead of gathering physically, people attend the event on a live-streaming platform. These are generally open to public events where professionals from various industries educate/entertain the attendees without charging any fees. The funds are raised from donations by the viewers via digital means such as UPI transfers, Direct Banks transfers, etc. attributes of which are flashed on the platform & once the event is over, all the donations are utilized for the cause.
2020 had been a tough year for everyone.COVID-19 had a devastating impact on the livelihoods of people of all sections of society across the globe. We along with our like-minded partners & a few other organizations aimed to support & contribute to society during this period of crisis.
Tagglabs in association with Stayin Alive Foundation produced a virtual fundraiser to educate, inspire and support the artist community. From motivation to digital hacks to mental health to never-seen-before collaborations, various artists from the industry joined the cause sparked conversations. The collected donations were meant for artists who had lost all their sources of income during the crisis and needed emergency funds to survive.
We also virtually produced the I Breathe For India Campaign, an initiative by Lara Dutta & Shayamal Vallabhjee, intending to raise INR 10 crores as a contribution for Give India Foundation. Celebrities like Amitabh Bachchan, Sri Sri Ravi Shankar, H.H. Radhanath Swami, Karan Johar, and many more joined and helped the initiative to raise funds.
StayIN aLIVE fundraiser successfully raised over INR 4 lakh funds & has supported 9 grantees across various performing arts.
I Breathe For India campaign successfully over INR 19 crores funds which went towards procurement and distribution of medical supplies, setting up vaccination and isolation centres & humanitarian aid across India.